Company Share Change: Industry Examples

Co. Share Change Industry Example #1

SOURCES OF SHARE CHANGE

Coated Paper Market

(% Difference from Market)

Explanation: Rather than showing the sources of an individual company's Share Change, these exampless compare the Sources of Share Change for those companies that gained market share compared to those companies that lost market share. Those that gained market share are called "Gainers" in these examples; those that lost market share are called "Losers."

In the Coated Paper Market, the group of companies that gained share grew both because of customer growth and because of their superb performance in achieving Net Positive Volatility. The share losers had customers with about the same growth rate as the market as a whole and had slight Negative Volatility to produce their market share loss.

Co. Share Change Industry Example #2

SOURCES OF SHARE CHANGE

Commercial Printing Market

(% Difference from Market)

Explanation: In the Commercial Printing Market the share "Gainers" grew much faster than the market largely because of their superb performance in producing Positive Net Volatility. The market share "Losers," on the other hand, had slow growing customers and significant Negative Net Volatility to produce their loss of share in the market.

Co. Share Change Industry Example #3

SOURCES OF SHARE CHANGE

Less-Than-Truckload Market

(% Difference from Market)

Explanation: In the LTL market, the share "Gainers" had the fastest growing customers and did an excellent job in producing Positive Net Volatility in order to grow considerably faster than the market as a whole. The group of companies that lost share had relatively slow growing customers, but they also had significant Net Negative Volatility to produce their overall volume loss.

Co. Share Change Industry Example #4

SOURCES OF SHARE CHANGE

Truck Manufacturing Industry

(% Difference from Market)

Explanation: In the Truck Manufacturing industry, the group of companies that gained share did so primarily due to their fast growing customers. These companies also had a slight Positive Net Volatility. The group of companies who lost share in the industry did so largely because they had slow growing customers. The Losers' performance on Volatility was still a slight Net Positive. These losing companies fell in market share solely because of their customers' poor performance.