Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: COMPANY REVENUE IMROVEMENT SEGMENT

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

A. Change the Benefit Package
(No examples)

B. Change the Basis of Charge
(No examples)

C. Change the List Price Examples>>

D. Change the Optional Components of Price:

Provide a rebate Examples>>
Offer a coupon Examples>>
Extend a discount in kind Examples>>
Waive, or make a one time or periodic payment, to cover some costs of the customer Examples>>
Provide a sample of the product Examples>>
Provide a free or heavily discounted product from a third party Examples>>
Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>
Extend a payment term Examples>>
Offer a Call Examples>>

<<Return to Choice 2