BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 4899 |
| INDUSTRY: | COMMUNICATIONS SERVICES, NEC |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 27 |
|
1997 SALES FOR THE INDUSTRY: $ 14441 (Total Sales in $Millions) |
|
OPERATING MARGIN: 12.0 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 152.2 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 50.7 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: GENERAL MOTORS CORP |
84.3 | 10.4 |
| #2: PANAMSAT CORP |
4.4 | 5.2 |
| #3: COMSAT CORP -SER 1 |
1.7 | 13.5 |
| #4: PREMIERE TECHNOLOGIES INC |
1.6 | 12.3 |
| Total of #1-4: | 91.9 | 7.9 |