BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2752 |
| INDUSTRY: | COMMERCIAL PRINTING, LITHOGRAPHIC |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 4 |
|
1997 SALES FOR THE INDUSTRY: $ 1473 (Total Sales in $Millions) |
|
OPERATING MARGIN: 7.6 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 76.7 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 15.8 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: BIG FLOWER HOLDINGS INC |
93.5 | 9.7 |
| #2: MEDIA ARTS GROUP INC |
3.2 | 29.4 |
| #3: CUNNINGHAM GRAPHICS INTL INC |
2.4 | 21.6 |
| #4: MASTER GRAPHICS INC |
0.9 | -2.4 |
| Total of #1-4: | 100.0 | 9.8 |