Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: AFFILIATED MEMBER SEGMENT
CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:
For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.
A. Change the Benefit Package Examples>>
B. Change the Basis of Charge Examples>>
C. Change the List Price Examples>>
D. Change the Optional Components of Price:
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Provide a rebate Examples>>
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Offer a coupon Examples>>
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Extend a discount in kind Examples>>
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Waive, or make a one time or periodic payment, to cover some costs of the customer Examples>>
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Provide a free, or heavily discounted, product from a third party Examples>>
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Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>
<<Return to Choice 2