Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS PURCHASING DURING A PERIOD OF UNBALANCED SUPPLY AND DEMAND
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 2037 | 1990 | Tropicana owned the dominant premium brand, Pure Premium. Between 1982 and '87 the price difference between premium juices and regular chilled juices tripled to 24% as Tropicana held a price umbrella when it had no competitors. In 1988, however, increased competition brought the private label suppliers and Minute Maid into the market so the price premium slipped to 21% in 1989. |
| 2 | 2834 | 1997 | Prices for most vitamin products have been rising at about 2-3% a year. But wholesale prices of natural vitamin E have been rising 10% to 12% a year. |
| 3 | 3944 | 1991 | Upper Deck Co. was the first to realize there was a niche for upscale cards. In 1989, issued limited-edition cards at 89 cents a pack. The price soon skyrocketed to $5 because of limited availability. |
| 4 | 4841 | 2003 | Cable is fighting the encroaching dish by freezing rates in vulnerable markets, while raising rates sharply in other markets. And they're pushing higher-margin services – especially high-speed Internet access – that satellite can't yet offer. |
| 5 | 5735 | 2009 | Record companies, weary of scraping by on 99-cent song downloads and dwindling CD sales, are trying to dress up and reimagine their most profitable product—the album—to woo music fans on Apple Inc.'s iTunes store. Song prices on the iTunes store are set for an overhaul. Instead of the longstanding across-the-board price of 99 cents, songs will be priced on a three-tiered system, with new releases or hits costing $1.29, and older tunes at 69 cents. Those occupying the middle ground will still cost 99 cents. |
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