Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT

CHOICE 3 COMPONENT: CHANGE THE LIST PRICE

No.	SIC	Year	Notes
1	1521	2008	Pulte Homes Inc., one of the country's largest home builders, says it will match a new $7,500 tax credit for first-time home buyers with its own $7,500 discount on homes. The goal of the offer, which is to be extended to any buyer of a Pulte home, is to draw attention not only to homes, but to the housing market in general.
2	1623	2000	Insituform would price its services more aggressively, hoping to entice local governments to schedule for January and February work normally penciled in for spring and summer. That way Insituform could keep its crews, usually idle in those cold months busy.
3	3571	2001	PC makers that sell through stores or other distributors have been heavily discounting to move their computers out of warehouses after an inventory glut due to slack holiday sales.
4	4512	1986	Continental offers $65 cross-country fares for people at least 65 years old who travel on Tuesday and Wednesday on Continental through March 5.
5	4512	1991	The Trump Shuttle slashed fares by more than 1/2 for travel during off-peak hours, in a move aimed at grabbing a bigger stake of the summer travel business.
6	4512	2003	Delta Air Lines launched a sale for U.S. domestic and Canada fares and rival carriers matched on many competing routes. The carrier reports sale fares are down 20% compared to the lowest no sale fare in those markets. Business has slowed as families are not traveling as much now that school is in session, thus leaving carriers relying on business travel.
7	4522	2006	In response to increasing demand, companies which offer fractional ownership of private jets are offering incentives to reduce the risk of overbooking. OneSky Jets offers $100,000 prepaid cards which promise discounts for travelers who fly on less-busy days.
8	4813	1997	Sprint's dime-a-minute plan charges just 10 cents a minute for long-distance calls on nights and weekends and 25 cents a minute on weekdays.
9	5600	2009	When Saks Fifth Avenue slashed prices by 70% on designer clothes before the holiday season even began, shoppers stampeded. Retailers are still feeling pain. Saks said January sales fell nearly 24%. Neiman Marcus expects its first quarterly loss in a holiday shopping period anyone at the retailer can remember. Last year, luxury goods had become especially important to retailers because sales of these so-called "star" brands stayed strong into mid- 2008, even though retailing overall was sinking by then.
10	5900	2008	Retailers are gearing up to offer massive discounts this weekend to lure last-minute shoppers and try to salvage a so-far disastrous holiday season. In a mad dash to liquidate excess inventories, chains are rolling out deeper and broader price cuts than last year, extending hours, and offering even more generous promotions to loyal customers. Neiman Marcus rolled out new sales Thursday offering as much as 65% off cashmere sweaters.
11	7011	1990	There is lessened demand for hotel rooms in San Francisco this summer, so hotels are cutting room rates by 20-40% or more. Much of slowdown is attributed to the Oct. earthquake.
12	7011	2001	An important aspect to Amsterdam Hospitality's success despite September 11 was its swift reaction to the terrorist attacks. One day afterward, Amsterdam Hospitality's founder met with his key executives to develop a strategy aimed at luring tourists into his hotels. They cut room rates 30% to 40%, launched promotional campaigns through national rental car chains (in anticipation that nervous travelers would choose to drive rather than fly to vacation getaways), offered travel agents additional incentives
13	7011	2002	To lure U.S. travelers, four- and five-star hotels in cities like Paris, Rome, and Milan are slashing rates through March. Radisson is discounting rates at its 100 properties in Europe through March 31. Rooms at the Radisson SAS Palais Hotel in Vienna – a five-star accommodation constructed out of two palaces built in 1872 – are $134 a night, down from $236. A room at the Radisson SAS Alcron Hotel in Prague is $120, down from $246. Rooms in London are even cheaper, with rates there having dropped an average of 10% to 25% from a year earlier. Still, travel agents say U.S. travelers are scarce in many European cities.
14	7514	1992	About 80% of auto rental customers hold airline tickets, according to industry estimates. Recent price cuts by Hertz and Alamo targeted vacation travelers (over the weekend).
15	7900	1986	Photon has weeknight leagues whose players get discounts.
16	7900	2009	Northstar at Tahoe offered a $49 TGI Thursday ticket. This was a savings of $30. For $49 the skier could ski on April 9 and 16 only for $49 per day.
17	7941	2008	To fill more seats the Giants plan to test a variable pricing plan in 2009 that will turn 2,000 tickets for each game into a commodity such as airline tickets or stocks, whose prices could rise or fall daily based on demand. Like most teams the Giants already vary prices on the same seat for different games. An April weeknight game against the Marlins will be cheaper than a September weekend game against the Dodgers. Instead of permanently setting ticket prices, the team might alter them as often as once a day. Using an algorithm a computer will report on demand and suggest higher or lower prices. This airline-style pricing experiment will only cover a small portion of seats, that largely go unsold.
18	7996	1998	Both Sea World and Universal have off-season discounts for state residents.
19	9311	2002	In New York, where the Port Authority imposed a greater toll for drivers using the bridges and tunnels into Manhattan during rush hour, drivers using E-ZPass pay $5 at peak times and $4 at all other times, while those paying cash always pay $6. A higher peak toll could reduce traffic and send more drivers scurrying to commuter rail or subway trains.

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