Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PUBLIC RELATIONS SEGMENT
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 4813 | 1997 | Sprint Sense Day plan offers 15 cents per minute, around the clock, if you tell Sprint you're a work-at-home person or homebound. |
| 2 | 7999 | 2006 | An increase in affluent, senior skiers is contributing to a decline in senior discounts. Advances in equipment and increased quality of life for older generations has kept them on the slopes much longer than expected and seniors use their season passes much more frequently, putting the pressure on resorts. Vail Resorts eliminated their free skiing program, but visitors over 70 pay $599 for a season pass, about $1000 less than younger customers. Often, daily discounts remain in place and skiers over the age of 80 see significant if not total discounts. |
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