Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PRICE LEADER OR NEXT LEADER PRICE AGAINST PRICE LEADER OR NEXT LEADER
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 3571 | 1991 | Compaq slashed its prices as much as 34% to win back sales. It cut prices across its product line, but focused particularly on its portable notebook computers, which face severe price pressure from more than 50 competitors. |
| 2 | 3571 | 1991 | Previous October Apple cut prices in half on popular models. Compaq reacted by cutting prices by as much as one-third on its models. |
| 3 | 3571 | 1991 | IBM says it will cut prices as much as 60% on its workstations today. Price cuts for the low end and middle of the IBM line were much smaller than they were for the high end. |
| 4 | 3571 | 1993 | Apple announced yesterday it would cut prices for more of its products. Latest cuts range from 17% to 33% and include Apple Powerbook Duo computers, notebook models. Reductions also include Apple Macintosh Centris 650 and Apple Quadra 800 computers. |
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