Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: RELATIONSHIP RENEWAL SEGMENT / CUSTOMERS CHANGING PRODUCTS
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 1531 | 1996 | Del Webb's studies show that 45% of their 80,000 homebuyers have moved more than once since turning 55. To keep them, the company keeps upgrading its floor plans and amenities, and offering discounts to those who buy another Del Webb home. |
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