Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1991 | Chrysler did lower the tentative base price of one model–the Chrysler LeBaron sedan–by 5.3%. The company plans to use the less costly LeBaron to replace the high-end Plymouth Acclaim this fall. |
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