Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOSS LEADER SEGMENT
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 3531 | 1986 | To protect its replacement parts business, Caterpillar has always been willing to cut prices on new equipment, typically through dealer discounts. |
<< Return to Choice 3