Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: AFFILIATED MEMBER SEGMENT / CUSTOMERS WHO BUY OTHER PRODUCTS FROM THE COMPANY
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 6021 | 2006 | As rates for home equity lines of credit rise, banks are offering special promotions and rate cuts to ensure consistent demand. Wells Fargo & Co. cut the rate on home equity loans and lines of credit by 0.375 to 0.5 percent for Wells Fargo checking customers. |
| 2 | 6321 | 2005 | In the early 90's, Aetna would write many habitational master policies. It, then, would offer to discount the homeowners personal policies in the complex where Aetna wrote the master policy. |
<< Return to Choice 3