Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: AFFILIATED MEMBER SEGMENT / MEMBERS OF EMPLOYEE OR FRIENDS & FAMILY PROGRAMS
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
No. | SIC | Year | Notes |
1 | 3711 | 2005 | In response to a successful initiative by General Motors, Ford Motor Co. and Chrysler began offering employee discounts to the general public, popular models which sell well without hefty reductions were excluded. |
2 | 3711 | 2005 | Detroit automakers have begun offering employee pricing to the general public, which ranges from 4-6% below the dealer invoice. These deals are sometimes accompanied by additional cash incentives. |
3 | 5600 | 2003 | Clothing chains have been doling out special "friends and family" holiday discount codes for as much as 25% off at the stores' Web site. The Banana Republic deals are intended for staffers and their loved ones. But with the codes being circulated by e-mail, the discounts are spreading fast. Stores are all too happy to have the discounts spread. It increases store loyalty and sparks sales. |
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