Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 2000 | 2009 | Makers of household goods and food are paying more attention to the "paycheck cycle" as cash-strapped consumers are showing a tendency to make their largest purchases when their salaries first come in and to cut back as that money runs out. ConAgra Foods Inc. reworked its Banquet frozen meals so that it could continue to sell them for $1 a meal, a price that was difficult to maintain as raw material costs spiked. So the company tweaked the meals, eliminating some varieties and coming up with fresh ones, to keep them under the $1 price tag. |
| 2 | 4512 | 1986 | Continental West offering limited number of $29 fares on at least 8 of its daily flights between San Jose and LA through March 5. The tickets must be purchased 14 days before travel, not valid Tuesdays & Wednesdays, and limited to some seats. |
| 3 | 4512 | 1986 | Continental offers $65 cross-country fares for people at least 65 years old who travel on Tuesday and Wednesday on Continental through March 5. |
| 4 | 7900 | 2004 | Clear Channel and House of Blues experimented with last-minute discounts at outdoor concerts this summer. Each company cut the price of about 50,000 general-admission lawn seats by half, selling the $20-to-$40 seats for $10 or $20 for the 24 hours before showtime. |
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