Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE A PRODUCT ON A SPECIFIC OCCASION
CHOICE 3: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 4812 | 2004 | Customers should try to avoid collect calls, which can cost nearly $15 per phone call. They should buy prepaid calling cards instead. Overall, consumer watchdogs say consumers can snap up more telecom bargains than ever, because of increased competition from wireless, local phone companies jumping into the long-distance business. |
| 2 | 5812 | 2004 | Software is being developed that makes real-time sales pitches based on the change the customer is about to receive. The software, which runs on a cash register, instantly generates a discount offer for another food item based on the changes (71 cents) that would be returned on an "even" amount ($5, in this case). Approximately 35% of all spare-change offers are accepted. |
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