Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / SEASONAL SLOW TIMES FOR THE COMPANY
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 4522 | 2006 | In response to increasing demand, companies which offer fractional ownership of private jets are offering incentives to reduce the risk of overbooking. Flexjet is offering discounts up to 25% for flying on off-peak days. |
| 2 | 7922 | 2002 | A new trend in the entertainment industry now allows customers to reserve cheaper tickets for same day shows instead of dealing with the Theatre Development Fund's TKTS booths in Time Square. Playbill On-Line and TheaterMania.com are examples of web sites that provide news, reviews, theater message boards and other invaluable features. They also let you sign up for free theater discount offers through Play Bill On-Line's Playbill Club membership and TheaterMania.com's TM Insider discount club. Customers save 20-50% and sometimes even more on the tickets. |
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