Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO DO SOME OF COMPANY'S WORK
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 6531 | 2003 | Some full-service firms have experimented with their own cut-rate options. For instance, Coldwell Banker is testing a service dubbed Blue Edge in parts of Pennsylvania and Illinois, offering 2% commissions for a reduced level of service. |
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