Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED STAND-ALONE PRODUCT THAT IS LIKELY TO FORM PART OF A PRODUCT SYSTEM
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 7375 | 2005 | Yahoo has entered the online music business with a low-priced service that allows listeners to rent songs rather than buy them outright. The service will allow unlimited access to more than a million songs for a flat fee of $6.99 a month or for an annual rate of $60.00. Competitor RealNetworks charges $179 a year. |
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