Reduce Price To Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 2330 | 2009 | When Saks Fifth Avenue slashed prices by 70% on designer clothes before the holiday season even began, shoppers stampeded. By mid-November, there were already a few signs of trouble. Five days before Saks slashed its prices, Neiman Marcus had cut its own by 40%. And designers themselves were quietly turning to drum up cash by selling current fashions at fire-sale prices (to 90% off) at private "sample sales," often tucked away in industrial buildings in New York. |
| 2 | 4522 | 2006 | In response to increasing demand, companies which offer fractional ownership of private jets are offering incentives to reduce the risk of overbooking. Flexjet is offering discounts up to 25% for flying on off-peak days. |
| 3 | 6531 | 2009 | Prices for summer vacation homes are dropping like mad, meaning shrewd customers can take advantage of bargains. The slowdown is accelerating in Lake Tahoe, where ski home rentals were off 15%, and summer volume looks to be down 20%. This means that many renters are looking at shorter stays and increased amenities. They may even receive special perks. |
| 4 | 7922 | 2002 | A new trend in the entertainment industry now allows customers to reserve cheaper tickets for same day shows instead of dealing with the Theatre Development Fund's TKTS booths in Time Square. Playbill On-Line and TheaterMania.com are examples of web sites that provide news, reviews, theater message boards and other invaluable features. They also let you sign up for free theater discount offers through Play Bill On-Line's Playbill Club membership and TheaterMania.com's TM Insider discount club. Customers save 20-50% and sometimes even more on the tickets. |
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