Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 7372 | 2009 | Microsoft said it will charge $129.99 for Windows 7 Home Premium — expected to be the most popular version for consumers –upgrade for the version for Windows Vista. Until July 11, Microsoft said U.S. consumers can preorder an upgrade copy of Windows 7 Home Premium through retailers for $49.99. |
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