Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 7832 | 2005 | Faced with disappointing box-office sales and competition from videogames, video-on-demand, DVDs, and piracy, theaters and producers are employing new tactics to lure in viewers. AMC Entertainment planned to offer refunds to moviegoers who did not like Cinderella Man. This followed disappointing returns during the first week and a scandal involving the film's star. AMC said that requests for refunds were rare. Other distributors are following suit. |
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