Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: VOLUME PURCHASED SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 4813 | 2007 | AT&T raised prices on many calling features for California residents. Rival Comcast offers up to 12 calling features at no additional charge to customers who subscribe to the $33 monthly digital voice service. |
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