Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT / A LEADING CUSTOMER IN THE CUSTOMER'S INDUSTRY
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 3571 | 2005 | After a disappointing holiday turnout last year, Hewlett-Packard worked closely with Wal-Mart for the next 12 months to ensure this year's strong holiday sales. The resulting strategy is a big emphasis on technology products at Wal-Mart now aimed at fueling the end-of-year shopping frenzy and whetting consumers' appetites for other goods inside Wal-Mart stores. The two cooked up such holiday specials as a desktop computer and 15-inch monitor for just $398, a laptop computer for $398, and a printer that can also copy, fax and scan for $48.88. |
<< Return to Choice 3