Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PERFORMANCE LEADER PRICE AGAINST PERFORMANCE LEADER
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 2389 | 2005 | Coach is working to pump out a steady stream of new products to increase customer traffic in the stores. The company has benefited from an improvement of the U.S. economy as its products are more affordable than other luxury brands. The company estimates that Coach products sell at 40% to 50% less than rivals such as Gucci. |
| 2 | 3571 | 2003 | In 2002, Cray released a new machine, the Cray X1, which found an immediate market in handling long-range weather forecasting and climate studies. However, rival NEC came out with a model in the same $10 million price range, but with greater speed. |
<< Return to Choice 3