Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED STAND-ALONE PRODUCT THAT IS LIKELY TO FORM PART OF A PRODUCT SYSTEM
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 5812 | 2007 | As cash-strapped consumers are reducing their restaurant expenditures, many casual-dining chains are pushing their most profitable menu items, alcoholic drinks. Metromedia Restaurant Group's Bennigan's Grill and Tavern is offering inexpensive "bar bites" to target younger working professionals. It hopes to boost alcohol sales to 25% of the total sales. |
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