Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: CLUB MEMBER SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 4700 | 1987 | A number of new discount travel brokers are dispensing vacations at savings of as much as 70%. Customers pay annual fees of $35-$50 to use a hotline number that keeps them abreast of travel bargains. |
| 2 | 5990 | 1986 | Office Club offers dues-paying members deep discounts of 42% on average. |
| 3 | 7514 | 2005 | The fractional model of ownership, where buyers purchase a share of an expensive asset and pay the seller fees to handle the scheduling and maintenance, is creeping into other asset classes, too. Increasingly it is becoming possible to buy a piece of a yacht, a fancy sports car, or even a luxury recreational vehicle — and share the use of it with other owners. American QuarterCoach, based in Burr Ridge, Ill., is selling shares in massive recreational vehicles of the kind used by musicians on tour. The cost: $184,500 for one-eighth of its high-end model, plus $7,020 a year in maintenance for five weeks of use. And Great Lakes BoatShare wants to anchor small yachts in Michigan, each owned by six people. |
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