Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 2731 | 2006 | As prices for college textbooks soar, schools, publishers and lawmakers are looking for ways to ease the burden. Publishers are promoting custom texts which contain chapters from various textbooks, this may be more useful and cheaper for the student but they are rarely resold outside their own campus. |
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