Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOCATION SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 6321 | 2001 | Because of the insurance prices posted online, term life insurance fell 15% by 1997; companies now have to compete with lower prices. Some companies have made policies specifically for the Web, like John Hancock's Marketplace, which is 15-20% cheaper than other offers. |
<< Return to Choice 3