Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOCATION SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 4813 | 1991 | MCI and Sprint offer CA customers savings in and out of state w/ the purchase of a 1-hr plan. AT&T requires 2 separate full hours for in-state and out-of-state calls. |
| 2 | 6211 | 2005 | Mutual funds have begun tying fees to performance, intending to align the interests of managers with those of shareholders. The funds often deliver better risk-adjusted returns although they may be riskier as a result. Janus Capital Group implemented performance-based management fees on 13 of its 59 funds. |
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