Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: RELATIONSHIP RENEWAL SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 7375 | 2006 | As AOL introduces broadband services, made possible through agreements with phone and cable companies, it will drop the price of its dial-up services to $17.95 a month for existing customers who agree to sign a one-year contract. Those who do not want to commit will face price hikes. |
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