Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 4833 | 1990 | TV viewership declining according to Nielsen ratings. Traditionally advertising rates linked to Nielsen ratings; ABC announces it will no longer link rates. Can get by with this because TV still reaches a larger audience than cable, etc. |
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