Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: PRICE THE SAME, REDUCE PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: ALL SEGMENTS
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 2000 | 2008 | By using smaller boxes, Kellogg Co. is increasing cereal prices for the second time in six months, becoming the latest food company to pass along to consumers the soaring prices for ingredients and fuel. On average, cereal-box sizes were reduced by 2.4 ounces, which amounts to a low- to midsingle-digit wholesale price increase |
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