Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 6512 | 2001 | Both tenants and landlords are trying to hedge their bets. "Tenants are saying 'Instead of doing a five-year renewal I'll renew for three years at a reduced rate and see what happens over the next few years." |
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