Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PRICE LEADER AGAINST STANDARD LEADER
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 2330 | 2007 | As prices for luxury goods soar, many online services have developed to loan out designer goods. Bag Borrow or Steal began an online service which allowed subscribers to rent handbags. It has recently added jewelry and watches. This site is the only one that allows users the option of purchasing the bag after a certain point at a discounted rate. |
| 2 | 2330 | 2007 | As prices for luxury goods soar, many online services have developed to loan out designer goods. Watch My Wrist began renting high-end watches and jewelry. |
| 3 | 2330 | 2007 | As prices for luxury goods soar, many online services have developed to loan out designer goods. Wardrobenyc.com rents the latest pieces from designers like Chanel and Marc Jacobs. It began as a small operation which worked for professional stylists and fashion magazines. It now has 200 registered members. |
| 4 | 5944 | 2007 | As the demand for designer apparel and accessories grows, many online services are springing up to allow their rental for special occasions. The first site of its kind, Bagborroworsteal.com allows fashionistas to rent handbags and now jewelry. There are three membership plans and a rental fee for each item which depends on the price of the item. |
| 5 | 5944 | 2007 | As the demand for designer apparel and accessories grows, many online services are springing up to allow their rental. Adornbrides.com offers a wide selection of jewelry. Users could lease a pair of earrings worth $2200 for $90. They could then keep the earrings for two days without incurring a late fee. Users are billed 25% of the fee up front with the rest billed upon return of the earrings. A prestamped envelope is provided for returns. |
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