Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ANOTHER LOW-END COMPETITOR
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 3577 | 2007 | Hewlett-Packard, Canon and Eastman Kodak have introduced cheaper printer-ink cartridges to compete with the growing market of refurbished and refilled cartridges which sell for 50% less than the name brand replacements. However, some cartridges hold less ink, resulting in a higher per page cost. Some printers which are compatible with the cartridges are more expensive. |
| 2 | 4813 | 1996 | AT&T is drafting an aggressive flat-rate offer for all local, long-distance and in-state "toll" calls, regardless of time of day, or weekday or weekend. People close to the company say the rate could be as low as 15 cents a minute. Changes the unit priced. |
| 3 | 7841 | 2003 | Blockbuster now runs a pilot program called Freedom Pass, in about 500 stores, that permits subscribers, who pay $19.99 to $29.99 monthly, to rent two or three movies at a time, on DVD or VHS tape. As with Netflix, they can rent as many as they like to watch each month and keep them as long as they like without late fees. |
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