Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: TARGETED COMPETITOR SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 2330 | 2007 | As prices for luxury goods soar, many online services have developed to loan out designer goods. Bag Borrow or Steal began an online service which allowed subscribers to rent handbags. It has recently added jewelry and watches. This site is the only one that allows users the option of purchasing the bag after a certain point at a discounted rate. |
| 2 | 2330 | 2007 | As prices for luxury goods soar, many online services have developed to loan out designer goods. Watch My Wrist began renting high-end watches and jewelry. |
| 3 | 2330 | 2007 | As prices for luxury goods soar, many online services have developed to loan out designer goods. Wardrobenyc.com rents the latest pieces from designers like Chanel and Marc Jacobs. It began as a small operation which worked for professional stylists and fashion magazines. It now has 200 registered members. |
| 4 | 3577 | 2007 | Hewlett-Packard, Canon and Eastman Kodak have introduced cheaper printer-ink cartridges to compete with the growing market of refurbished and refilled cartridges which sell for 50% less than the name brand replacements. However, some cartridges hold less ink, resulting in a higher per page cost. Some printers which are compatible with the cartridges are more expensive. |
| 5 | 3711 | 2007 | Toyota offers options-loaded trucks at a lower price than similar options from competitors. However, it will not offer a much cheaper baseline model to avoid the appearance that it is too eager to attack the big-truck market dominated by Detroit. |
| 6 | 4813 | 1996 | AT&T is drafting an aggressive flat-rate offer for all local, long-distance and in-state "toll" calls, regardless of time of day, or weekday or weekend. People close to the company say the rate could be as low as 15 cents a minute. Changes the unit priced. |
| 7 | 5944 | 2007 | As the demand for designer apparel and accessories grows, many online services are springing up to allow their rental. Adornbrides.com offers a wide selection of jewelry. Users could lease a pair of earrings worth $2200 for $90. They could then keep the earrings for two days without incurring a late fee. Users are billed 25% of the fee up front with the rest billed upon return of the earrings. A prestamped envelope is provided for returns. |
| 8 | 5944 | 2007 | As the demand for designer apparel and accessories grows, many online services are springing up to allow their rental for special occasions. The first site of its kind, Bagborroworsteal.com allows fashionistas to rent handbags and now jewelry. There are three membership plans and a rental fee for each item which depends on the price of the item. |
| 9 | 6282 | 1988 | Forcasting reduction in Pension Fund fees. Customers mandating different price structure. To be based on performance of fund (measured w/ ROI) rather than fixed % of account. |
| 10 | 7372 | 2005 | Yahoo's looking to make a lot of noise, with prices that drastically undercut its rivals' as it adds yet another reason to be the main destination for Web surfers. "The company wants to position itself as the dominant distributor of info and entertainment content online." Yahoo bought Music Match, and has begun to offer service for $6.99 a month or $4.99 a month for those who sign up for a year. Real and Napster sell the same services for $14.99 a month. iTunes sells songs for 99 cents a download while Yahoo sells them for 79 cents. |
| 11 | 7375 | 1997 | In early December, AOL began offering customers unlimited use of its service for a flat rate of $19.95 a month. Now cheap flat rates abound. |
| 12 | 7841 | 2003 | Blockbuster now runs a pilot program called Freedom Pass, in about 500 stores, that permits subscribers, who pay $19.99 to $29.99 monthly, to rent two or three movies at a time, on DVD or VHS tape. As with Netflix, they can rent as many as they like to watch each month and keep them as long as they like without late fees. |
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