Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ANOTHER LOW-END COMPETITOR
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 7841 | 2004 | Blockbuster just unveiled a trial DVD-by-mail service that costs only $20 a month. If Blockbuster sticks with that figure, Netflix, which boosted its price from $20 to $22 may have to roll back its increase. |
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