Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: OCCASION SEGMENT / A SPECIAL SALE PERIOD
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 4512 | 2008 | Virgin America is revamping its frequent flier program. Virgin America says it can raise the conversion rate for points to pay fares at peak travel periods, or lower it on flights that aren't selling well. Thus reward sets are available without any capacity restriction or blackout dates. |
| 2 | 7514 | 2005 | Budget Rent-A-Car is reaching out to college students moving home for the summer with a "Budget Moves You Home" Promotion, with rates at $18 a weekend or $129 a week. An SUV or minivan is priced at $38 a weekend or $200 a week. |
| 3 | 7900 | 2009 | Northstar at Tahoe offered $40 Earth Day's two-pack, which saved the skier $118. This pass allowed the skier to ski on April 18 & 19 only for the price of $40 per day. $5 of each pak will go towards a Green Tag purchase to offset carbon emissions. |
| 4 | 7999 | 2009 | Squaw Valley will announce its plans to slash the cost of its season pass by nearly $1,000. It's somewhat of an experiment, and there are unknown repercussions on slope traffic, but the recession and the celebration of two key anniversaries at Squaw make this the right time to do it. |
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