Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOCATION SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 7319 | 2005 | Internet pay-per-call ads, in which an advertiser pays only if a consumer actually phones the usually toll-free number running with the ad, are on the rise. The mortgage industry is willing to pay a lot for pay-per-call ads. The industry is segmented by nature, and certain companies are licensed to do business on a per-state basis. This makes geographically targeted pay-per-call ads especially useful. |
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