Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 5411 | 2004 | Closer to downtown, HEB's stores face more competition for lower-income customers. There, HEB has found that pricing products by the piece, instead of by the pound, produces better sales from buyers who come in with just $20 in their hands. |
| 2 | 7375 | 2004 | AOL had been selling an antiviral tool from McAfee Inc. for an extra $2.95 a month, and had signed up some two million of its users. MacAfee sells the same software to consumers on its Web site for $39.99 a year. |
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