Raise Prices to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE ANCILLARY OR SUPPORT PRODUCT/REDUCED RESOURCES REQUIRED/TIME
| No. | SIC | Year | Notes |
| 1 | 4813 | 2004 | AT&T, whose CallVantage offering costs about $5 more a month for unlimited calling than most other Internet plans, hopes to attract customers with zippier features and better quality. |
| 2 | 4813 | 2003 | The Bells are stepping up their fight against rival cable broadband operators, lowering their monthly Digital Subscriber Line broadband-subscriptions rates and gearing up to offer a host of niche features such as downloadable movies and games. They are offering a new service called DSL Lite which is 5x faster than dial-up connections but slower than the standard DSL service. New service costs $35 per month.The aim is to appeal to a new customer segment without eroding the revenue from its current customer base. Bells will also offer more extra DSL broadband services: Firewalls and parental protection. |
| 3 | 5200 | 1996 | In general, Wilmar prices lower than at hardware stores. On highly visible items, it's competitive with Home Depot. But on more obscure items, its pricing is much higher. |
| 4 | 5411 | 2004 | HEB competes against Wal-Mart by catering to local tastes. The sprawling gourmet store, with a gargantuan produce department and olive bar featuring more than 30 varieties, now rates as a Texas tourist attraction. The stores are strictly high-end, while the chain's HEB supermarkets and HEB Plus combine low prices on staple items that compete with Wal-Mart and pricier products for customers looking for more selection. |
| 5 | 5600 | 1985 | Sales-weary retailers are finding relief in large sizes because they are able to charge full price, w/o the markdowns familiar in other departments. |
| 6 | 7372 | 1990 | Release 3.1 has a list price of $595, the same as Release 3.0, but $100 more than older versions. People who have Release 3.0 can upgrade for $35. Those who have the year-old Release 2.2 can upgrade for $75. Users with older versions can upgrade for $150. |
| 7 | 7999 | 2004 | Copper mountain, a ski resort in Colorado, has added the Beeline Advantage program. Those willing to pay $124 for a day of skiing, roughly twice the normal lift ticket price enjoy two advantages–They get the first runs of the morning on fresh powder, and they spend less time in lift lines. |
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