Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE ANCILLARY OR SUPPORT PRODUCT/REDUCED RESOURCES REQUIRED/MONEY
| No. | SIC | Year | Notes |
| 1 | 5331 | 2004 | Costco offers customers that pay for a more expensive executive membership a range of discounted financial services, like mortgages and credit card processing. It also offers $100,000 installment loans and cash back credit cards. |
| 2 | 6141 | 1987 | American Express's Optima will cost $15/yr in addition to the $45 that American Express charges for its regular card. But it will extend 13.5% credit. The average Visa card also carries a $15 annual fee, but it has a 17.5% rate. |
| 3 | 6799 | 2003 | Fund supermarkets provide one-stop shopping for investors to buy and sell shares in thousands of funds. However Charles Schwab has demanded payments for distribution of the funds and has shown some funds the door if they refuse to pay. These fees can be from .35 to .40% or a $20 fee per new account for those funds with transaction fees. Because Schwab's One-Source is a valuable service, many companies will comply with the fees. |
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