Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE ANCILLARY OR SUPPORT PRODUCT/IMPROVE EXPERIENCE/ADD ENTERTAINMENT
| No. | SIC | Year | Notes |
| 1 | 4512 | 1989 | Both Trump Shuttle and PanAm Shuttle have added amenities at their terminals and serve snacks & drinks on the planes. Trump has gone to great pains to beautify plane interiors. |
| 2 | 4512 | 2000 | Legend is poised to start flying 56-seat jets this month to Los Angeles and Washington, offering exclusively first-class seating, gourmet meals, and satellite TV, all for regular coach fare. Not to be outdone, American is now scrambling for permission to provide similar all-first-class service to major business centers from Love Field |
| 3 | 4512 | 2006 | As part of an attempt to increase revenues, many airlines have begun charging for food and drinks, skycap services and phone reservations. The newest trend is seating. Virgin Atlantic Airways has sold exit row seats at check-in for a $75 fee. |
| 4 | 4833 | 2003 | In any case, to create its new network, the NFL needs to enlist cable operators. And that has been the rub. Many are still sore that the league last year extended its Sunday Ticket deal with DirecTV Inc. The satellite outfit has used the package, which costs about $200 for up to 14 games a week, to attract cable customers. |
| 5 | 4841 | 2004 | While satellite companies usually trump cable on price, cable has its selling points. Cable offers features that satellite can't, such as video on demand and local channels on high-def TV. And cable isn't vulnerable to signal interruptions. To lure customers, satellite companies recently have begun dropping their prices on their equipment. DirecTV has offered TiVo for just $49 to new customers. About 73 million households subscribe to cable with just more than 23 million for satellite. Increasingly, satellite companies are winning over customers who have been paying for analog service. Consumers also continue to rank satellite much higher than cable on customer satisfaction. |
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