Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/REDUCED RESOURCES REQUIRED/PHYSICAL EFFORT
| No. | SIC | Year | Notes |
| 3651 | 2002 | Apple has several new models of its iPod, with a 10-GB model priced at $400 and a 20-GB model costing $500. And new touch-wheel controller enabled Apple to make the 10-GB iPod slightly thinner than the original. | |
| 3949 | 1987 | Slotline's clubs have a new design: inertial weighted. CEO has engineering expertise, used in clubs. Slotline putters $60-$79, Ping $40-$75, $30-$50 traditional-style. Slotline is constructing a new factory in Scotland, where it can ship clubs tariff-free to Europe. |
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