Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE PRODUCTS WITH HIGHER COST COMPONENTS
CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/REDUCED RESOURCES REQUIRED/MONEY
| No. | SIC | Year | Notes |
| 1 | 3571 | 2003 | For now, the blade servers sell at premium, thanks to the engineering that goes into cramming server parts into such a small place. Though a late comer to the market, IBM has taken the lead with 35% of blade sales. The move to blades helps cut rent at data centers for small businesses. Blades are also easier to manage: 5 minutes vs. an hour before. HP, one of the first big vendors to offer a blade product, is No. 2 in the market. |
| 2 | 3692 | 1993 | Despite 50% to 100% price premium over old batteries, new batteries sold by Hitachi Maxell, Matsushita, Sanyo Electric, & Toshiba have captured 10% of Japan's rechargeable market. Sony instead has lithium-ion batteries, smaller and lighter. |
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