Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/REDUCED RESOURCES REQUIRED/MONEY
| No. | SIC | Year | Notes |
| 1 | 2320 | 1991 | P-VH has taken market share from Arrow and others by covering all the price points. It offers medium-priced Van Heusen 417 and Hennessy shirts, ranging from $21 to $36. It offers upper-scale customers Geoffrey Beene, Cezani and Etienne Aigner labels at up to $45. The company is also the nation's largest private-label dress shirt maker. |
| 2 | 3633 | 1999 | Maytag has introduced its new product, Neptune, at the price of $1,099. It's easy to use and can save as much as 38% on water usage and 56% on electric bills. That combination of attributes is missing in the top-loading washers Americans have traditionally preferred. |
| 3 | 6141 | 2002 | American Express has begun to replace the green and yellow AmericanExpress card with new charge cards that allow holders to earn merchandise points and frequent flier miles for every dollar charged. Only one fee is charged from $65-$130 compared to the $55 for the green card that did not earn any points. |
| 4 | 6211 | 1996 | DLJ's prices are the lowest of the branded products but above those of people like E trade. |
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