Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/REDUCED RESOURCES REQUIRED/ DEMANDS ON HEALTH
| No. | SIC | Year | Notes |
| 1 | 2021 | 1986 | Like other calcium-fortified milks, Vital 15 contains 100% of the daily allowance of calcium. But also provides 50% or more of 14 other bone-strengthening nutrients, including protein, vitamins A and C, niacin, and thiamine. Costs 20 to 25% more. |
| 2 | 2840 | 1990 | Neutrogena carved out a successful niche by creating premium-priced products like shampoos that it promotes as special treatment for certain skin and hair conditions. |
| 3 | 2844 | 1995 | Unilever introduced Mentadent in 93, backed by heavy advertising. The toothpaste mixed baking soda with peroxide to produce fizz, and supposedly cleaner teeth. At $3.69 costs almost twice as much as other premium brands, but now the No. 3 toothpaste. |
| 4 | 8361 | 1997 | To facilitate aging in place, most operators offer a tiered pricing schedule with several levels of care. This is in addition to a base charge to cover rent, board, and activities. |
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