Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/IMPROVE EXPERIENCE/ADD ENTERTAINMENT
| No. | SIC | Year | Notes |
| 1 | 7929 | 2009 | Record companies, weary of scraping by on 99-cent song downloads and dwindling CD sales, are trying to dress up and reimagine their most profitable product—the album—to woo music fans on Apple Inc.'s iTunes store. Depeche Mode recently charged $19 for more than 30 songs and videos—most of them available only as part of the pass—culminating with its new album. One downside to the pass idea is that it's something of a grab bag: fans don't know exactly what they're going to get. The advantage is early access to live recordings, which fans will get within weeks or even days of a performance. |
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