Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT
| No. | SIC | Year | Notes |
| 1 | 2721 | 1991 | Ziff's advertising rates are now 5% to 15% per page higher than the competition's. |
| 2 | 2771 | 1998 | We have over a $1 gap in our average price and the average price of these low priced cards. And in the 39 cent cards, it's considerably more than that. So when you are comparing .39 to $2.50, it is hard to get a premium of 5 or 6 times the low price. |
| 3 | 4200 | 1990 | Renting a mailbox at USPS costs $28/yr; at Mail Boxes, $16 per mo ($192/yr). Mail Boxes sells stamps marked up about 10%. Markup on UPS: 20-40%. |
| 4 | 4813 | 2005 | As international calling increases, phone companies, wireless providers and internet companies have offered their services at lower rates. Landline and cellular carriers offer two- types of calling plans, a standard plan which has no monthly fee but higher costs for calls and a discount plan where customers pay an average of $4 a month but receive a much lower per-minute rate. |
| 5 | 5735 | 2009 | Apple Inc. unveiled significant pricing and copyright changes to its iTunes Store, moves by the dominant online music seller that could spur similar action across the industry. Under Apple's new pricing plan that will take effect in April, songs will cost 69 cents, 99 cents or $1.29. He said the "vast majority" of the songs will cost 69 cents, though people familiar with the matter said the most sought-after songs — which generate most of the sales on the service — will likely cost $1.29 as both Apple and the major record labels try to boost revenue growth. Wholesale prices charged by the record labels are likely to change to reflect the new price points. |
| 6 | 5812 | 2000 | Allied Domecq's Togo's only has 325 units. It is a lunch business. Dunkin Donuts is a morning business and Baskin-Robbins is an evening business. For a double-franchise fee, operators can put all three companies in the same building. This was copied from the joint Pizza Hut, Taco Bell, and KFC franchises. This combo concept is good because it increases revenues. |
| 7 | 5912 | 2004 | Costco has the lowest prices for drugs at $69. Wal-Mart is next at $82, then Target at $85, then Kmart and Raley's at $89, then Savon Drugs at $97. The average drug price is $100. Safeway is at $101. |
| 8 | 7372 | 2002 | In an attempt to generate more consistent revenue from Office, Microsoft is using a new licensing program that levies a large recurring maintenance fee on participating companies to get the latest versions of Office and Windows. This eliminates previous bulk discounts offered to some companies. While consumers are unhappy with the change, the lack of alternatives allows the company to make the change which may raise the product cost from 30% to 100%. |
| 9 | 7996 | 2000 | Discovery Cove is built on the notion that vacationers want a respite from the long lines, body-to-body crowds and general frenzy of theme parks. Attendance will be limited to just 1,000 people per day. The cost of $179 per day will be extremely high compared to the $44 that Disney, Universal and Sea World charge for their parks. |
| 10 | 7996 | 2005 | Many amusement parks are allowing visitors to pay extra to avoid long lines for rides and attractions. The idea was first introduced with the Walt Disney FastPass which had visitors make an appointment for a ride. This service was available without charge as it encouraged greater gift shop and food sales. Universal Studios and Legoland California have both introduced systems in which visitors which pay a premium to skip lines and enter through separate entrances, largely to avoid provoking the ire of those waiting in the regular line. Both services cost nearly double the traditional fee. |
| 11 | 8011 | 2009 | Concierge medicine consists of a local primary-care doctor who treats a small group of patients in exchange for an annual fee. Concierge medicine is gaining popularity across the U.S., particularly among older Americans with complex medical needs. Annual fees range from $500 to $15000. Doctors limit the number of patients they see and give them highly personalized attention, including annual physicals, preventive care, same-day appointments and a promise to return their calls quickly, 24/7. |
| 12 | 8744 | 2000 | E-Stamp charges a fee of up to 10% of the price of postage ordered. Stamps.com offers the same pricing structure and a monthly flat fee for those who want to buy more postage. That's more than a postage meter costs. |
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